Durham Museum offers lecture on fear, risk

October 14, 2013

picture disc.
Joseph Brown, Ph.D.
  • What: "Why do we fear the wrong things?"
    A lecture by Joseph Brown, Ph.D.
  • When: Tuesday, Oct. 15
    5 p.m. reception, 6:30 p.m. lecture
  • Cost: Admission is free for UNMC and The Nebraska Medical Center staff and dependent children.

Do you know what you should be afraid of?

People face new problems every day. We often need to solve our problems quickly and without complete information. So we take educated guesses, or use intuition, basing our decisions on previous, similar experiences. However, our own narrow scope of experiences can lead us to biased solutions.

In a lecture Tuesday at the Durham Museum, Joseph Brown, Ph.D., will explain how we use this mode of problem solving, known as heuristics, and how this routinely leads us to overestimate some risks and underestimate others.

Dr. Brown received his Ph.D. in cognitive psychology from Michigan State University and is a professor in the Psychology Department at the University of Nebraska-Omaha. He has published articles on attention, skilled performance and memory. He has been awarded the UNO Award for Excellence in Teaching and currently holds the Schumacher Chair of Ethics.

Due to limited space, reservations are required. Please email or call 402-444-5071.

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